NEW DELHI: India's biggest online travel agency MakeMyTrip (MMT) has launched a multilingual GenAI trip planning assistant to enable conversational bookings. Initially in Hindi and English, MMT says the platform will "assist users at every stage of travel planning , from discovery to fulfilment, and beyond. Users would find conversational assistance through their entire journey, from destination-discovery, shopping, in-trip, and post-sales scenarios."
"The new GenAI trip planning assistant is an upgrade to the existing AI agent, Myra, and will make the experience seamless and conversational, enabling travellers to interact via voice and text," the company said in a statement.
"Users can ask complex and open-ended queries in the realm of travel in Hindi or English like 'Where can I go in August for a relaxing holiday with my kids? Or 'Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye.' Or 'I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest the best route?" It added.
MMT says its GenAI trip planning assistant, Myra, is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support—all within the same interface.
Rajesh Magow, MMT co-founder and group CEO, said: “We have always believed that technology is at its best when it solves complex problems behind the scenes, while making the customer interface as intuitive and as delightful as possible. With GenAI, we take that vision further by turning intent into action through natural, human-like conversations.
By enabling access initially in Hindi, and expanding to multiple Indian languages soon, this launch has the potential to solve for the Bharat heartland, reaching the deepest corners, and bringing seamless, intelligent travel booking to those who’ve long been underserved by digital platforms. It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalization, and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveller’s needs, from start to finish.”
"The new GenAI trip planning assistant is an upgrade to the existing AI agent, Myra, and will make the experience seamless and conversational, enabling travellers to interact via voice and text," the company said in a statement.
"Users can ask complex and open-ended queries in the realm of travel in Hindi or English like 'Where can I go in August for a relaxing holiday with my kids? Or 'Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye.' Or 'I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest the best route?" It added.
MMT says its GenAI trip planning assistant, Myra, is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support—all within the same interface.
Rajesh Magow, MMT co-founder and group CEO, said: “We have always believed that technology is at its best when it solves complex problems behind the scenes, while making the customer interface as intuitive and as delightful as possible. With GenAI, we take that vision further by turning intent into action through natural, human-like conversations.
By enabling access initially in Hindi, and expanding to multiple Indian languages soon, this launch has the potential to solve for the Bharat heartland, reaching the deepest corners, and bringing seamless, intelligent travel booking to those who’ve long been underserved by digital platforms. It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalization, and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveller’s needs, from start to finish.”
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