Amul To Slash Prices From Monday; Better Deal For Consumers During Festive Season

New Delhi: Amul products will get cheaper from Monday as the company starts passing on the full benefit of the recent GST cut to customers.

Amul has announced revised prices for over 700 products. Mother Dairy has also announced a cut in prices, in keeping with the new GST rates.

Amul’s price revision covers a wide range of products, including butter, ghee, UHT milk, ice-cream, cheese, paneer, chocolates, bakery items, frozen dairy and potato snacks, condensed milk, peanut spread and malt-based drinks.

From Monday, the price of butter (100 grams) will be Rs 58 instead of Rs 62. A one litre tetra pack of Amul Taaza Toned Milk will cost Rs 75, down by Rs 2, while the price of a one litre carton of Amul Gold Standardised Milk has been brought down by Rs 3 to Rs 80.

There is also good news for children ahead of the festive season as ice cream rates have been slashed. A one litre tub of Vanilla Magic will now be priced at Rs 180, lower by Rs 15. A kilogram of Amul processed cheese block will now cost Rs 545, down from Rs 575, while Amul Peanut Spread (900 grams) will be priced at Rs 300 instead of Rs 325.

“As a cooperative owned by 36 lakh farmers, Amul believes the reduction in prices will encourage more people to consume a wide range of dairy products, especially ice cream, cheese, and butter, as the per capita consumption in India remains very low,” Amul said in a statement.

The company also said that the GST reduction will increase the share of consumers’ spending that reaches the producers, benefiting both farmers and customers.

“Through this initiative, Amul continues to strengthen its legacy of serving consumers while supporting farmers’ welfare, ensuring quality, affordability, and trust remain central to its operations,” the statement added.

Amul has already informed its trade partners, including distributors, Amul Parlours, and retailers across India, about the revised prices to ensure smooth implementation.